Red Square


Fashion of the Leonid Brezhnev era


Fashion is the mirror of the époque with all its ills and achievements. The movie “Fashion of the Leonid Brezhnev era” tells us the story of the Brezhnev era in terms of fashion. The common citizens may not be experts in political subtleties, but the “realities of life” were right in front of them on the counter of every shop.

The story of “haute couture” and the best, though unfamiliar to the general public men’s clothes fashion designer Alexander Igmand, who was “working for” the CPSU Central Committee General Secretary Leonid Brezhnev is the main subject of this documentary. However the movie is not simply the private story of the leader’s “clothing”. In the graphic stylistics of the movie’s “dictionary” the filmmakers have introduced such long-forgotten terms of the Brezhnev time which were essential to the époque, as “stringpulling”, “shortage”, “iron curtain”, and they tried to interpret them for the today’s audience. The task was fulfilled with the help of Vyacheslav Zaitsev, Andrey Konchalovsky, Lev Leschenko, Oleg Mityaev and the others.

Would we show our individuality, get rid of the Breznev time shackles and uniformity? Would our clothes show our individuality? Would the brand be the only information we bear on our shoulders going out to the streets, into the big world?

The movie is created by and with the help of: Vyacheslav Zaitsev(fashion designer), Alexander Vasiliev(fashion historian, anchorman), Mark Zaharov (director), Veniamin Smehov(actor), Oksana Robsky (writer), Alexander Petliura(designer, fashion historian, conceptualism artist), Denis Simachev (fashion designer), Liubov Orlova (editor in chief of the soviet fashion magazine), Victoria Andriyanova (men’s clothes designer, the main artist of the “President-Service” tailor shop), Tatyana Mikhalkova (“model” of the All-union fashion house during soviet times), Andrey Konchalovsky (director), Oleg Stronov (Brezhnev family superintendent), Vladimir Muselian(Brezhnev family personal photographer) and others.